Many businesses are unaware of the possible benefits of owning or exploiting IPR. Opportunities to enhance the value of a business can be missed if insufficient attention is paid to potentially valuable IP. When this happens, commercial assets or the chance to control and monopolise a lucrative future revenue stream can effectively be given away.

Sometimes companies may not appreciate the risks associated with IPR. When a company commences manufacturing or importing a new product or uses a new process, and IP Rights are inadvertently infringed, a third party may be able to stop the commercial activities or force that company to pay a royalty.

ipconsult can advise on the correct steps to take to offer the protection of the current laws covering patents and trademarks.